E-commerce

E-commerce

B2B ecommerce: how it works and how it differs from B2C

A B2B ecommerce is not a B2C ecommerce with one extra form: the data to collect, invoicing, prices and payment terms all change. Here's what you really need to sell onlin...

4 min Giulia Fontana

E-commerce

Which ecommerce platform to choose in 2026

PrestaShop, WooCommerce, Shopify or Magento: the platform you choose for your ecommerce store affects for years how much you spend, how much you can customize, and how mu...

8 min Giulia Fontana

E-commerce

Payment methods for ecommerce: which ones to choose and how much they really cost

Offering the right payment method, at the right cost, is one of the decisions that has the biggest impact on an ecommerce store's sales and on how much margin is left at ...

6 min Giulia Fontana

E-commerce

Ecommerce shipping: how to choose a courier without losing margin

Shipping cost is one of the first things a customer checks before completing an order, and one of the hardest costs for online sellers to estimate. In this page we look a...

6 min Giulia Fontana

E-commerce

Abandoned cart in ecommerce: why it happens and how to recover sales

An abandoned cart is a nearly completed order that stops one step before payment. It happens to every online store, but understanding why the customer stopped right there...

7 min Giulia Fontana

E-commerce

Security and GDPR in an Ecommerce: Customer Data, Checkout and Payments

An ecommerce doesn't just handle a name and an email: it handles addresses, order history, payment methods and browsing behavior, often cross-referenced with advertising ...

10 min Giulia Fontana

E-commerce

7 Mistakes That Make an Ecommerce Fail (and How to Avoid Them)

Most online stores that close don't fail due to bad luck, but because of a handful of mistakes that keep repeating in the same way: the platform chosen because it's trend...

10 min Giulia Fontana

E-commerce

Ecommerce Web Agency: What It Really Does and How to Choose One Without Wasting Money

Hiring a web agency to launch or rebuild an ecommerce store can be the right choice, but only if you know what to expect and how to evaluate the people you're dealing wit...

10 min Giulia Fontana

E-commerce

How Much Does It Cost to Build an Ecommerce Site in 2026? Real Quotes and Hidden Costs

How much does it cost to build an ecommerce site in 2026? There is no single price, but there are clear orders of magnitude and, above all, a series of hidden costs that ...

10 min Giulia Fontana

E-commerce

Building an Ecommerce Site in 2026: A Complete Guide to Costs, Timelines and Platforms

Building an ecommerce site in 2026 means much more than putting a catalog online: it's a project made up of analysis, platform selection, development, content, security a...

10 min Giulia Fontana

E-commerce

The time it costs you to manage the website on your own (and the evening you get back)

You close the shutters and think you're done. Then you sit down at the computer and start again: uploading products one by one, a photo comes out crooked, a price is wron...

8 min Giulia Fontana

E-commerce

SEO for e-commerce: how to get found on Google and sell more

SEO for an e-commerce site is the set of activities that help your online store's pages appear on Google when people search for what you sell. It's the channel that bring...

9 min Giulia Fontana

E-commerce

Ecommerce Development: The Margin You Keep After Every Sale

Almost all guides on ecommerce development start from the choice of platform or the number of weeks needed to go live. Very few start from the question that decides wheth...

5 min Marco Artese

E-commerce

Affordable e-commerce website: is it really worth it, or is it bait?

Looking for an affordable e-commerce website to sell online without spending too much? It's a sensible choice, but watch out for the meaning of the word affordable. Often...

5 min Giulia Fontana

E-commerce

And then who manages the website? Who takes care of it once it's online

They build you an e-commerce website, hand it over, and then you find yourself on your own. Every single change becomes your problem. But you're a shopkeeper, not a techn...

6 min Giulia Fontana

E-commerce

Two quotes for creating an e-commerce site: how to figure out which one is better

You've asked for two quotes to sell online, and on paper one seems more convenient than the other. But the big price at the top isn't enough to decide. In this article yo...

6 min Giulia Fontana

E-commerce

Slow WooCommerce? Real Causes and How to Speed It Up

A slow WooCommerce isn't bad luck: it's almost always the sum of bloated autoload, cart fragments, and too many plugins competing for the same resources. In this guide we...

6 min Giulia Fontana

E-commerce

Is selling online only for the big brands? No, and shops like yours prove it

Many shop owners think the same thing: selling online is for big chains, not for a shop like mine. But that's not true. In this article, we'll look—with simple words and ...

6 min Giulia Fontana

E-commerce

Selling online: on every sale, how much do you actually keep?

Selling online is great until you do the math. On some platforms, a cut is taken from every sale: the more you sell, the more you pay. And the site itself isn't even your...

5 min Giulia Fontana