E-commerce

E-commerce

How to sell online: what you really need to open a store that works

Selling online today is no longer just for big companies: more and more people are buying from their phones, and anyone with a shop or a product can reach customers they ...

6 min Giulia Fontana

E-commerce

ERP e-commerce integration: synchronization of data and complex price lists

When managing a structured online shop, the breaking point is almost never the front-end, but the management of back-office workflows.

6 min Simone Mittica

E-commerce

E-commerce Management: Expert Advice

The shift from a physical store to online sales has forever revolutionized the rules of the market. Today, e-commerce is no longer just a digital shop window for displayi...

7 min Simone Mittica

E-commerce

The right of withdrawal on PrestaShop: complying with the regulation while avoiding penalties

From 19 June 2026, the withdrawal button is no longer just a usability best practice: it is a legal obligation for anyone selling online to consumers. And here is where t...

6 min Marco Artese

E-commerce

How to increase sales in your PrestaShop store with an AI chat

Driving traffic to an online store is important, but it's not enough. The real difference shows when a visitor arrives on the site, looks at a product, has a doubt and im...

5 min Marco Artese

E-commerce

PrestaShop ecommerce development: when it makes sense and when it doesn't

We have been managing PrestaShop sites since the platform was at version 1.2. We have migrated clients from PrestaShop, optimized compromised ones, and fixed broken ones....

7 min Marco Artese

E-commerce

Ecommerce website quote: every cost item nobody tells you about

You're requesting quotes for an ecommerce website. Every figure you receive is different from the others, and no one explains why. A freelancer quotes you €2,500. An agen...

6 min Marco Artese

E-commerce

Slow PrestaShop: how much it's costing you in lost sales every month

Your PrestaShop takes 4 seconds to load a product page. It looks like a technical issue. In reality, it's a revenue issue. Google has measured that every second of delay ...

5 min Marco Artese

E-commerce

How to migrate from PrestaShop: complete guide for catalog, customers and SEO

Anyone who has been running an e-commerce store on PrestaShop for a few years recognizes the moment. The catalog has grown. You've added modules to manage SEO, reviews, a...

7 min Marco Artese

E-commerce

How to migrate from Shopify: a complete guide for products, customers and SEO

The moment you decide to migrate from Shopify almost always comes about the same way. You look at the monthly summary and do the math: plan fee, transaction fees, subscri...

8 min Marco Artese

E-commerce

Your Website Is a Digital Catalog. And Catalogs Don't Sell.

There's a paradox affecting the vast majority of Italian e-commerce and corporate websites in 2026: they are technically functional, aesthetically polished, even SEO-opti...

6 min Marco Artese

E-commerce

How much does Shopify cost in 2026? Prices, fees and real costs

There's a promise that the subscription e-commerce (SaaS) industry repeats like a mantra: "Open your online store for just 28 euros a month". It's a powerful, democratic,...

4 min Marco Artese