E-commerce

How to increase sales in your PrestaShop store with an AI chat

Marco Artese 5 min read

How to increase sales in your PrestaShop store with an AI chat
In this guide (9)
  1. 1What an AI chat for e-commerce is
  2. 2How an AI chat helps increase sales on PrestaShop
  3. 3Instant answers, real products and direct links to the store
  4. 4More interactions, more qualified contacts
  5. 5An affordable solution: you only pay for actual conversations
  6. 6Compatibility with PrestaShop, Joomla and WordPress
  7. 7Why choose KeideaCMS Chat
  8. 8An AI chat brings your e-commerce closer to the customer
  9. 9Want to integrate an AI chat into your e-commerce?

Driving traffic to an online store is important, but it's not enough. The real difference shows when a visitor arrives on the site, looks at a product, has a doubt and immediately finds a helpful answer.

Many users abandon the e-commerce site not because they're not interested, but because they're left alone at the moment of choice. They want to know if a product is compatible, if it's available, how much it really costs, what alternatives exist, what the shipping times are or what happens in case of a return.

In a physical store these questions are handled by a sales assistant. In an e-commerce site, today, an AI chat can do that.

With KeideaCMS Chat we help online stores turn a simple visit into a useful conversation: the assistant answers customers, suggests real products from the catalog, collects qualified contacts and makes it possible to measure how much the chat contributes to sales.

Why many visitors don't buy even when they're interested

A user who enters a PrestaShop store is often not yet ready to buy. They're comparing products, prices, features and sales terms. At this stage, even a small obstacle can be enough to make them leave the site.

The most common situations are:

  • they don't immediately find the right product;

  • they don't understand which model to choose;

  • they have doubts about shipping, warranty or returns;

  • they want to compare similar alternatives;

  • they are looking for a compatible accessory;

  • they don't have time to read all the product pages;

  • they can't find a quick contact and leave the page.

An AI chat steps in exactly at this point: when the visitor is already on the site, is considering the purchase and needs to be guided.

What an AI chat for e-commerce is

An AI chat for e-commerce is a virtual assistant based on artificial intelligence that interacts with visitors to the online store.

The difference compared to a simple traditional chatbot is substantial. A classic chatbot often responds with predefined sentences or rigid paths. An AI chat, on the other hand, interprets questions written in natural language and responds in a more flexible, relevant and useful way.

KeideaCMS Chat works on the store's actual catalog. This means it doesn't suggest made-up products, doesn't indicate random prices and doesn't send the user to non-existent links. When it suggests an item, it shows products actually present in the store, with updated price, availability and a direct link to the product page.

How an AI chat helps increase sales on PrestaShop

An AI assistant can improve sales because it makes the store more interactive and closer to the experience of a real shop.

The visitor doesn't have to navigate alone through categories, filters and product pages. They can simply write what they are looking for:

  • "Do you have an affordable laptop?"

  • "I need a product compatible with this model"

  • "Which one is the best value?"

  • "Do you have anything under 400 euros?"

The chat interprets the request, consults the catalog and suggests relevant options. If the user continues the conversation with follow-up questions, the assistant keeps the context and understands what they're referring to.

This makes the experience smoother, especially for those who are not familiar with the products or don't want to waste time searching manually.

One of the main advantages of KeideaCMS Chat is that the assistant doesn't just give generic answers. When a customer asks for a product, the chat can show clickable cards with name, price, availability and a direct link to the store page.

This reduces the steps between question and purchase.

Instead of simply saying "you can search in the laptop category", the assistant can directly suggest the most suitable products, helping the user move on to the right page.

The chat can also answer questions about product features, what's included in the package or any compatibility, using the information found in the product pages.

More interactions, more qualified contacts

Increasing sales doesn't just mean getting immediate orders. It also means building new business opportunities.

With KeideaCMS Chat, before starting the conversation the visitor enters their name and email and accepts the privacy consent. This way, every chat also becomes a qualified contact.

The shop owner can then review the conversations, understand what the user was looking for, see which products were suggested and which were clicked. This allows a simple visit to be turned into useful data for marketing, follow-up and store optimization.

An affordable solution: you only pay for actual conversations

One of the reasons why many companies delay adopting advanced tools is the fear of fixed costs.

KeideaCMS Chat uses a prepaid credit model. The store owner tops up a balance and pays based on the conversations that actually take place. There is no mandatory monthly fee and the cost per single chat remains low.

This makes the solution accessible even for online stores that want to start gradually, keeping spending under control.

In addition, if the credit runs out, the widget automatically hides itself from the store and becomes visible again after the top-up. This way, the visitor doesn't find an active but non-working chat.

Compatibility with PrestaShop, Joomla and WordPress

KeideaCMS Chat was created to integrate with e-commerce sites and is now operational on PrestaShop through a dedicated module. The architecture is also designed for Joomla, WordPress and WooCommerce, so that the AI assistant can be extended to other environments as well.

This is important because many companies work with different platforms, or have institutional websites and online stores connected to each other. The goal is to offer a flexible tool, capable of adapting to the way the company sells online.

Why choose KeideaCMS Chat

KeideaCMS Chat is not just a conversation window on the site. It's a true AI sales assistant designed to work with the store's data.

With the chat, the store owner can:

  • respond to visitors even outside of opening hours;

  • suggest real products with updated price and link;

  • collect qualified contacts in compliance with GDPR;

  • improve the store's user experience;

  • increase interactions with visitors;

  • measure clicks, suggested products and assisted sales;

  • analyze business opportunities through AI reports;

  • control costs with a prepaid credit system.

The chat can also answer questions about shipping, warranty, returns, payment methods and contacts, using the FAQs configured by the store owner. This way, the assistant remains consistent with the store's official information.

An AI chat brings your e-commerce closer to the customer

An effective online store shouldn't just showcase products. It should help people choose.

An AI chat makes the store more interactive, clearer and more useful at the moment the visitor is considering a purchase. This can increase time spent on site, the number of questions received, the leads collected and the sales opportunities.

With KeideaCMS Chat we bring to your e-commerce an AI assistant designed to guide the customer, showcase the catalog and measure results in a concrete way.

If you have a PrestaShop, Joomla or WordPress/WooCommerce store, we can help you integrate an AI chat able to engage with visitors, suggest the right products and turn more visits into real sales opportunities.

Want to integrate an AI chat into your e-commerce?

Discover KeideaCMS Chat and bring to your online store an AI assistant designed to answer customers, showcase products and increase sales opportunities.

KeideaCMS Chat AI

Discover KeideaCMS Chat for your e-commerce.

Find out how it works → Free analysis of your PrestaShop

Frequently Asked Questions

An AI chat for PrestaShop is a virtual assistant based on artificial intelligence that interacts with store visitors, answers questions and suggests real products present in the store catalog.
Yes, an AI chat can help increase sales opportunities because it assists the visitor while they are considering a purchase, answers their doubts, suggests relevant products and reduces the obstacles that can lead to site abandonment.
Yes. KeideaCMS Chat works on the store's real catalog and can suggest products that are actually available, with up-to-date price, availability and a direct link to the product page.
KeideaCMS Chat is operational on PrestaShop through a dedicated module. The architecture is also designed for Joomla, WordPress and WooCommerce, so the AI assistant can be extended to other web and e-commerce environments.
Yes. Before starting the conversation, the visitor enters their name and email and accepts the privacy consent. This way, every conversation can also become a qualified contact for the store.
KeideaCMS Chat works with a prepaid credit system. The store owner tops up a balance and pays based on the conversations actually held, with no mandatory monthly fee.
If the credit runs out, the chat widget automatically hides from the store. After a new top-up, the chat becomes available again without leaving a non-functioning conversation on the site.
Yes. KeideaCMS Chat can answer questions about shipping, returns, warranty, payments and contacts using the FAQs configured by the store owner, so the answers remain consistent with the store's official information.

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