Marco Artese

President, Founder and CEO of KeIdea S.r.l. ICT professional with a cross-disciplinary background in software development, digital marketing and web infrastructure, with a growing focus on applied Artificial Intelligence and Cybersecurity. Experience on real projects (CMS, e-commerce, lead generation, technical SEO) and operational management in an agency/company context. Marco Artese, with over 20 years of experience in the IT sector, combines software development and digital strategy with a clear goal: to build solutions that generate measurable growth, not “nice-looking projects”.

With experience across multiple CMSs and PHP development in MVC architecture, TypeScript and front-end optimization, he leads projects where the technical side is directly linked to results: performance, SEO, conversions and process automation.

In recent years he has integrated the use of LLMs and Artificial Intelligence applied to marketing and content production into workflows: from assisted, SEO-optimized generation, to intent research, up to support systems for customer care and internal processes, with a focus on quality, control and reduced operational times.

An approach oriented toward ROI and security. KeIdea works on solid foundations: technical SEO (indexing, canonical, structure and data), marketing strategy (content and funnels) and operational cybersecurity (hardening, access control, attack surface reduction, best practices in development and server management).

Marco coordinates teams and delivery, directly overseeing architecture design, infrastructure optimization and the implementation of scalable solutions for SMEs and structured organizations.

The philosophy is simple: a website or software must rank, load fast, convert and stay secure. If one of these four things is missing, the project is losing money.