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Pellegrino Brothers — the international holding company founded by Michelin-starred chefs Floriano Pellegrino and Isabella Potì — has chosen KeideaCMS as the platform for its corporate website.
It's a recognition that goes beyond the contract: an agency that builds and manages the image of international brands evaluated the available options and chose an Italian proprietary CMS. Not WordPress, not Shopify, not plugin-assembled solutions.
Who are Floriano Pellegrino and Isabella Potì
Floriano Pellegrino, born in Lecce in 1990, is the chef and entrepreneur behind Bros' — a one-Michelin-star restaurant in Lecce, among the most talked-about and recognized names in contemporary Italian cuisine. Isabella Potì, born in Rome in 1995, is among the most internationally renowned female chefs, co-founder of Bros' and a recurring face in leading industry publications.
Together, in 2018, they founded the Pellegrino Brothers holding, which today manages the Bros'® brand, the Roots trattoria in Scorrano, the Bros Rugby Club and their own international communication agency. Collaborations include Maserati, Nike, Land Rover, Diesel, Piaget, Forbes, Vanity Fair, MasterChef.
This is not a small-scale portfolio. It's a structured entrepreneurial operation that requires a digital infrastructure to match.
What Pellegrino Brothers does as an agency
Pellegrino Brothers is not just the two chefs' website — it's an international communication agency offering branding, image consulting, design and development, marketing, event planning and restaurant consulting. It manages the image of Floriano Pellegrino (87,500 Instagram followers, 43K TikTok) and Isabella Potì (158,000 Instagram followers) across all social channels.
An agency that sells communication cannot afford a slow, unstable website that's dependent on plugin updates. The consistency between what you promise clients and what you use internally is not a detail — it's credibility.
Why KeideaCMS
The choice of KeideaCMS for Pellegrino Brothers addresses concrete needs: a corporate website representing an international brand needs stable performance, no vulnerabilities tied to third-party plugins, and a managed infrastructure that doesn't require continuous technical intervention.
KeideaCMS natively integrates an application-level WAF, AES-256-CBC encryption on form data, 2FA authentication and 6-level file scanning — with no external plugins. Updating a component doesn't risk breaking the site. Support is direct, in Italian, with no bouncing between vendors.
For an agency that manages the reputation of Michelin-starred brands, what happens under the hood of their own website is not a secondary matter.
The website
The website pellegrinobrothers.it showcases the agency's services, the portfolio of collaborations, the profiles of the two founders and case studies of social media management. It's built on KeideaCMS with managed infrastructure, a dedicated CDN and direct support.
It's available online as of today.
A precise signal
Pellegrino Brothers joins a portfolio of clients that includes publishing companies, professional firms and businesses that have chosen to move away from the WordPress/Joomla ecosystem toward a more controlled infrastructure.
The choice of an international communication agency — which by definition evaluates every tool with a critical eye — is concrete validation of what KeideaCMS offers: not marketing, but architecture.
